Coca-Cola launches AI-generated product, Coca-Cola Y3000
A futuristic drink co-created with human and artificial intelligence.
Coca-Cola has released Coca-Cola Y3000, a futuristic drink co-created with human and artificial intelligence.
The company asked consumers to envision what a Coke from the year 3,000 might taste and look like.
Then, it combined these perspectives with insights gathered from its proprietary AI systems to create the new limited-edition drink.
Coca-Cola has also launched a new AI-powered fan experience to promote Coca-Cola Y3000. Consumers scan an on-pack QR code to access the Coca-Cola Creations Hub.
They can then use the custom Y3000 AI Cam to envision what the world around them might look like in the year 3,000.
“After leaning into Augmented Reality last year, we’re embracing the power of AI and continuing to build our company’s capabilities in this exciting space.
Coca‑Cola Creations has created new pathways to deepen our engagement with existing fans and those who may not have considered the brand before,” says Oana Vlad, Senior Director, Global Strategy, The Coca‑Cola Company.
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